Click your Dessert

Click click click. Our life, these days has become dependent on mouse clicks. Movie, theatre, cabs, travel tickets; to an extent matrimonial alliances are also happening online. When it comes to food and hospitality, the effect of online presence is also very important. Booking of hotels while planning a tour, ordering food, booking a restaurant table, all are now just a click away.

When it is food delivery, in the last couple of years India has been witness to a revolution, where there have been peaks and some trough with some third party players making it big, experiencing the basic problems of scaling up and meteoric northward growth curve finally entering the plateau and some diminishing.

In Kolkata, the presence of third party delivery partners is less and location centric and the options are even less, when it comes to getting the desserts delivered at a preferred choice of location. While sweethandi.com has been delivering Kolkata sweets across India for the last 1.5 years, where the challenges have been selecting the sweets which have a shelf life enough to sustain for the delivery period, careful packaging with ice gel packs and partnering with trusted delivery partners. Kaos, a dessert store on Theatre road, although has a tie up with delivery partners also deliver on receiving orders through their Facebook page. Cookies are their forte along with double chocolate chip cake, Nutella sea salt cake and many others. Grissini with five dips or flourless chocolate brownies are some delightful goodies.

Continuing with desserts, perhaps the first online exclusive bakery called cremecup.in launched in Kolkata recently with much show and grandeur. Their drool-worthy range of donuts, cakes, cheese cakes, brownies, quiches, tarts, croissants, dry cakes and cookies are delivered free of cost within Kolkata. The delivery service for cakes and other bakery items have always remained a challenge in this space because of the temperature constraints and cremecup promises to take up the challenge with some innovative prize winning packaging with the addition of dry ice to get the goodies delivered fresh at the doorstep.

Coming days in Kolkata will be witness to two paradigm shifts. Whether home delivery will become a major player in bridging the gap between good food and customer location, as the geographical boundaries will increase or whether to handle the challenges of delivering fresh quality products to their customers more and more food establishments will maintain their own delivery mechanism. Till then, click for your choice of dessert.